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Review of W7 In the Night Up in Smoke Eyeshadow Palette

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Wed Nov 21, 2018 3:01 pm

Review of W7 In the Night Up in Smoke Eyeshadow Palette

W7 In the Night Up In Smoke.jpg
W7 In The Night ‘Up In Smoke’ Eye Colour Palette contains 12 shades that are able to create the ultimate smoky eyed effect.

This Palette contains the following 12 toned colours:

All White, Bunny, NYC, Jive, Cement, Thunder, Meteor, Carbon, Diesel, Arty, X Factor and Coal.

The palette also contains a double ended applicator brush.






Price PricePrice Per Shade $10 AUD / $7.23 USD / £5.65 GBP$0.83 AUD / $0.60 USD / £0.47 GBP Product All WhiteBunnyNYCJiveCementThunderMeteorCarbonDieselArtyX FactorCoal 2/102/102/102/104/105/108/108/108/108/107/108/10 Packaging MaterialMirrorClosing Mechanism 9/109/109/10 Parts Brush 7/10 Performance
Overall average of ratings.
Overall Rating 6.125/10

For a company that introduces fancy concepts for products, the original vision was rather straight forward - established in 2002, W7 kept in mind its goal to create high quality products at an affordable price.

Coming in an aluminium tin and sporting a generously sized mirror, In the Night Up In Smoke Eyeshadow Palette represents one of many of its themed products which aims to impress much like a concept album from your favourite progressive rock band. The company tries to make makeup fun again with its packaging, contrasting from the more clinical and professional brands like Revlon.

After turning the tin around, I noticed that the first four colours (All White, Bunny, NYC and Jive) contrast heavily with the rest of the shades – possibly due to the desire to complement an evening dress within an urban environment. This is not an issue in itself as much as the fact that the first four colours lack pigment, making it difficult for people with certain skin colours to express the product unless working with primer, a wet brush and enormous pressure on the eyelids.

The real stars of this product are the following eight black and grey metallic tones, which apply on skin with consistent colour and strong pigment on the test swatches. So strong was the pigment that they stain skin well after removal – nobody wants a black eye for work the following day. On the more positive side, it proves to be fairly water resistant if unexpected rain would ruin your night. Mind you, the final eight tones should also not be used without primer; otherwise, the tones would appear to look like watercolour paints.

On the whole, the application of each colour was a pleasure on the skin, feeling smooth but not incredibly velvety from the brush.

For the price, the palette is a bargain.




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